Apple Intelligence Is Gambling on Privacy as a Killer Feature

Apple Intelligence Is Gambling on Privacy as a Killer Feature

As Apple’s Worldwide Developers Conference keynote concluded on Monday, market watchers couldn’t help but notice that the company’s stock price was down, perhaps a reaction to Apple’s relatively low-key approach to incorporating AI compared to most of its competitors. Still, Apple Intelligence-based features and upgrades were plentiful, and while some are powered using the company’s privacy and…

Apple Is Pushing AI Into More of Its Products—but Still Lacks a State-of-the-Art Model

Apple Is Pushing AI Into More of Its Products—but Still Lacks a State-of-the-Art Model

Apple continued its slow-and-steady approach to integrating artificial intelligence into devices like the iPhone, Mac, and Apple Watch on Monday, announcing a raft of new features and upgrades at WWDC. The company also premiered the Foundation Models framework, a way for developers to write code that taps into Apple’s AI models. Among the buzzier AI…

It’s Time to Kill Siri

It’s Time to Kill Siri

However, it’s fair to say that Apple and even Amazon’s Alexa have had a cultural cachet that Google Assistant never enjoyed. It wasn’t unusual to hear Siri or Alexa’s name in a movie or TV show; they were much more recognizable than Google’s generic-named voice assistant. This may be why Amazon decided to keep the…

Palantir Is Going on Defense

Palantir Is Going on Defense

Palantir, facing mounting public scrutiny for its work with the Trump administration, took an increasingly defensive stance toward journalists and perceived critics this week, both at a defense conference in Washington, DC, and on social media. On Tuesday, a Palantir employee threatened to call the police on a WIRED journalist who was watching software demonstrations…

Perplexity’s CEO Sees AI Agents as the Next Web Battleground

Perplexity’s CEO Sees AI Agents as the Next Web Battleground

Wait though … Perplexity—like other AI search engines—has been criticized for hallucinating and getting things wrong. We welcome this criticism, because it’s the best way for us to continually improve. In reality, errors account for a small fraction of results, and our answers are far more accurate than 10 blue links polluted by decades of…

Facing a Changing Industry, AI Activists Rethink Their Strategy

Facing a Changing Industry, AI Activists Rethink Their Strategy

In the spring of 2018, thousands of Google employees pressured the company into dropping a major artificial intelligence contract with the Pentagon. The tech giant even pledged to not use its AI for weapons or certain surveillance systems in the future. The victory, which came amid a wave of unprecedented employee-led protests, helped inspire a…